This ChatGPT Prompt Acts Like a $100K Brand Strategist (Brand Voice DNA Tutorial)

AI won’t replace your voice — but it can help you discover it.

In the 2nd WTF ChatGPT episode, Chad Trease and Lacey Moores break down one of the simplest yet most powerful AI prompts you’ll ever use — the Brand Voice DNA exercise. This single ChatGPT prompt acts like a $100K brand strategist, helping you define, refine, and repeat your authentic brand voice across every message, email, post, and client interaction.

You’ll learn:

• How to uncover your true brand voice (in under 30 minutes)
• The exact ChatGPT prompt that guides you, one question at a time
• Why consistency in tone is the secret ingredient behind audience trust and brand growth
• How to train your team to communicate in one unified, on-brand voice

Whether you’re a realtor, lender, or entrepreneur trying to build a consistent online presence — this episode will give you the clarity (and the free AI tool) to finally sound like you everywhere you show up.

🎧 Listen now and get the exact Brand Voice DNA prompt in the show notes or comments.

Chapters

• 0:00 AI Reveals Your Real Voice
• 0:31 WTF ChatGPT Series Setup
• 1:24 What Brand Voice DNA Means
• 3:12 The One-Question-At-A-Time Prompt
• 5:10 The Question Flow That Shapes Voice
• 8:12 Iterate Until It Feels True
• 9:55 From Personal Voice To Team Consistency
• 12:05 Train ChatGPT To Remember Your DNA
• 14:10 Getting The Script And Sharing It
• 14:50 Authenticity, Not A Robot

Transcript

Lacey: 0:00

AI can't replace your voice, but it can help you discover it.

Chad: 0:03

And in this episode, we're going to show you how. This is a Secret Sauce Podcast with Chad Trees and Lacey Moore's, where we want to help people build big businesses and live big lives. We think every episode's going to maybe give you one ingredient that you could add to your recipe to create your own secret sauce. Let's get into it. All right, Lacey. So segment two of our WTF ChatGPT series. We just recently introduced it, uh, where we're just kind of like basic level, entry-level, getting people comfortable with AI. It's super overwhelming for people, I think. Everybody knows they should be doing it, but it's overwhelming. And uh this is one of the very first things that made me realize the power in Chat GPT and AI in general. Uh, somebody mentioned uh your brand voice DNA. And that's what this episode is all about is how to create, how to curate your brand voice DNA, if you will, and then what to do with it once you have it in 23 years of business. I never really thought about what is our what is my brand voice DNA.

Lacey: 1:12

Um when you say brand voice, what you mean is what you want people to remember you by, what you want them to feel. Like explain that when you say your brand voice DNA.

Chad: 1:22

Yeah, your brand voice is essentially yes, it's a it's a consistent message across all fronts. So your social media, your emails, text messages, phone calls, meeting with them, you name it, as you're interacting with your customers, it's how you want them to feel at the end of that interaction, uh, how you want to feel received in that interaction as well. Like uh it's just something that if you never even thought about it, you're literally winging it. Yep. Right. Uh and this is like marketing guru level genius stuff that you get for free with Chat GPT. Um, and and then this was like I said, really where I realized the power. And I was like, I need to start using this way more often. Um, so brand voice, if you don't have one, if you've never even thought about it, this episode's gonna be perfect.

Lacey: 2:10

Um and easy. Like it's perfect, easy to do. We're not gonna make this complicated under 30 minutes.

Chad: 2:16

You've got it and you've got something to roll with that is like literally your prompts from thereafter are literally just now. Once you have it created, every email, text message, interaction, everything that you do or social media post, you're like, here's what I here's the message I want to get out there. Now put it in my voice, brand voice DNA.

Lacey: 2:35

Let's get started.

Chad: 2:35

Yeah.

Lacey: 2:36

This is gonna be good.

Chad: 2:37

So I mean, I think we just need to probably just start with the prompt because that we talked, that was what we talked about last time, like the importance of the prompt, right? And we made it a very simple one. There's really longer, more complex can I read this one frameworks just because it's that good. Yeah, but we read it so it's a role goal context, right? Is the prompt. If you haven't heard that episode, go back watch it.

Lacey: 2:55

Yeah, so we read this and then let's chat about it. But when I'm reading it, I want you to think um, is this is this how I would have said it? Right. Because what I've learned is we keep doing this and keep doing this, the powers in the prompt, right? Like what we tell it. So think about that when I read this. Okay, this would be the prompt. Act as a brand strategist and copywriting coach. Your goal is to help me define my unique brand voice DNA so I can use it consistently across my business. Start by asking me one question at a time. I love that, by the way.

Chad: 3:29

I started doing that with every prompt because it does spit out. If you don't do that and train it how you need it, it is very overwhelming for me for it to ask. It's like, oh, let me here you go. Here's the brand voice uh questionnaire. 10 questions all at once. And I'm like, oh, where do I even start? Stop. I'm gonna go do something else.

Lacey: 3:46

Big tip there, guys, on everything you do. Ask questions one at a time to clarify how I want my brand to sound, the emotions I want people to feel, and the language I should avoid. Please do not give me all the questions at once, just one at a time, so I don't get overwhelmed. And we're smiling at that, but it's so true because when people start playing with chat, they start putting in and it it's so much. And I understand why people quickly shut down because it just gives you so much information. So that that's a pro tip right there. That is so, so good. So let's talk about that. Let's talk about um that script. And so we've obviously both done it. I'm gonna let you take it from here, Chad. But when you put that in, like let's talk about some of the questions that asked you um and then where you went from that.

Chad: 4:33

Yeah. So question wise, um I remember going through this and I so I was I I actually like as we were setting up this this episode, uh, I was asking Chat GPT, like, take me back to when we did that brand voice DNA um exercise and walk me through the questions again. And uh they're just really good. So question wise, like there's this isn't all of them. I think it broke it down into maybe like 11 questions or something. Very simple though. Um, and it's like, what emotions, definitely what emotions do you want your clients and partners to feel? And this could be coworkers too, like, but what emotions do you want them to feel when they interact with you?

Lacey: 5:11

Now hold on, guys. The this you didn't come up with these questions. Chat did you came up with these questions?

Chad: 5:16

This is not the prompt anymore. Yeah, you did the prompt, it's spitting out these questions one at a time and it's refining your brand DNA, it's curating your specific brand DNA based on your answers to these questions.

Lacey: 5:26

So good. And then one more thing. Did you when you did yours? Because I've really been using the the talk where we just have the conversation. And so you get to just talk through this and you don't have to type it out and make it sound good or whatever. You just say whatever's on your heart. Is that how you use it when you're at when you're answering these?

Chad: 5:45

I'm I'm more type I type typically.

Lacey: 5:47

Yeah, I love it.

Chad: 5:48

I need to get into the voice thing. I just like I'm in a I'm in my zone right now where I'm I'm interacting with it typing. Yeah. Uh, but I know like I should just be interacting with it all day, just talking to it as well.

Lacey: 5:59

So try it next time. The talking is so cool because you're not worried about your spelling and how it comes across. You're just saying exactly what you want it to be. So when you're asking those questions, I just think it's makes it so much easier. Go ahead.

Chad: 6:12

I love it. Um, what do you absolutely not want your people to feel when they interact with you? What do you not want your brand voice to sound like? How do you not want to be perceived? Right. Um, if someone described your communication style in three words, what would they be? And maybe it's your ideal communication style. What would you want them to be? Exactly. Um, who's a brand, a leader, or a company that you admire uh for the way that they communicate? So if you're looking at marketing and there's just certain marketing that speaks to you, yeah, like figure out what those brands are because like that probably has something to do with the way you want to be perceived as well. Right. Um, there's clues there. Um, if your business was a soundtrack, what kind of music would it be? There's some fun questions in there too. Um, when you write or speak, whose voice do you imagine on the other end? Or how do you what whose what voice do you imagine? Like if there was a uh if somebody's playing you in a movie, uh like what voice, like maybe Morgan Freeman's like the really famous one. He's everybody's voice, right? But um yeah. So all those questions are literally one at a time tweaking the algorithm to come up with your brand voice. And what I love about it is at the end of that, if you feel like it still doesn't have it nailed, tell it to ask more. Then it's like, hey, we're not quite there yet. I think you're off on this. Let's dive in a little bit more, ask me some questions to get there. But it it will continue to ask you questions. You don't have to come up with the questions, it will continue to ask you questions to fine-tune it until you're happy with it. I was really, really satisfied with the results after going through just the base questions that it gave me. Yeah, uh, I loved it. And what's really, really cool about the exercise is at the end of it, you get confidence and you're like, that is how I show up for people. Like, even if you maybe already had unknowingly had a pretty consistent brand voice DNA because you've just been saying the same things for so long. Um it is really cool to go through the exercise because it tells you, like, here's you should how you show up to people, and uh like you should lean into this. Or um when you say these things, it's gonna really drive this emotion in people. Uh, and as I was going through it, I was like, man, I'm I am really like my brand voice is really cool. Uh like people are gonna love this. People, I do understand why people enjoy working with our uh brand, or I understand where people maybe hit a pitfall here because that's not exactly the way that we want to sound. So yeah, I this exercise is the coolest thing I've done, I think, with ChatGPT so far, and I use it every single day.

Lacey: 8:43

When I did it too, it even came back and said something like, Hey, you sound like this author. Like, yeah, but the the deep the part of it is that you know, so many people will use it, and whatever it outputs the first time, they like it a lot, and that's what they use. But sometimes the magic is in the first, but sometimes the magic is in the second or the third, right? Asking it to go a little bit deeper or saying the things like you said, hey, I want to fine-tune that a little bit, or I want to make that, I want to be funnier, or whatever it is as you're going through that. And the whole time Chad's getting to know you, it's getting to understand you, and that this exercise, you don't have to do much, just answer the questions, but the value that comes out of it. I want to go a little bit deeper though, Chad. Now, so now you do this exercise, but how does this work with your team, with your business? Like, what is the purpose of doing it?

Chad: 9:34

Well, um, yeah, I mean, that's a great question. So, and I think we said it on like the the intro right at the beginning, but like AI is not here to replace your voice, but it can help you reveal it and refine it and repeat it consistently. And I think that's where it really comes in is the consistently. Yep. Like we know how we want people to perceive us in general, yeah, right. But are all of our messages in our marketing? Is it on our all of the stuff? And that's where your brand really starts to gain market share in somebody's head. Yeah, is that they hear this consistent branding across all fronts. Yep. When they text you, you've got it dialed in. When they email you, uh, when you're doing anything on social media and you're doing a video, if you're just creating a social media post, whatever, you're just refining it in little ways to add in that brand DNA. And that little piece is that that consistency is where that brand really starts to become like defined in their mind. And they like people are going to remember and fall in line with the stuff that they're like, you're gonna start to pull out your ideal customers because your ideal customers are gonna start to raise their hand and be like, I want to work with that company because it's this consistent brand voice that you've created that now you've deployed on all fronts. Yep.

Lacey: 10:54

Like so we can we can really say that people and businesses are missing out um if they're winging it, like you said.

Chad: 11:02

No doubt.

Lacey: 11:03

Don't have any idea.

Chad: 11:04

This is the stuff that you would pay six figures to bring in a specialist to a big like a company, big or small, to create that you would say, I this is what I need to create, and it would be a whole week of them sitting with you, learning all the intracies that you can now do with Chat GPT for free. Uh so take advantage, and yeah, and if you have a team, that's so we're using it now. So, what I've done is now that I've got it, this is it dialed in, this is what I want for our brand voice DNA. I've now trained Chat GPT to remember that. And so literally anybody on the team at any time, and there's seven of us, so we're commuting with custom, we're communicating with customers, with realtors, with everybody we communicate with. Uh it's going to sound scattershot if they're just everybody's just winging it right every day. And that's what most people do, right? So uh now everybody can literally just, hey, here's the message that I want to reply back. Anyone on the team can say, here's what I need to say back to this customer. Now just refine it in the tree smortgage group brand DNA.

Lacey: 12:08

Yep. And that's all you have to say.

Chad: 12:10

And it spits out the perfect reply that is exactly what you wanted to say, but in that consistent tone.

Lacey: 12:15

Yep.

Chad: 12:15

Uh, that's gonna make people feel a certain way. So um This is huge.

Lacey: 12:19

And it's actually very simple and basic, right? Like, and we wanted to keep these these chat episodes short, but very basic. Like it and every single person can do it. This doesn't take very long. Um, how are we gonna get them the the actual script that we use? Can we put that in?

Chad: 12:34

Yeah, I would say it's gonna be in the show notes. Uh, and there'll be um I'm sure we'll be clipping this up in a short form uh that you will put some prompts in there that if you comment, you know, if you comment prompt or something, we'll it will be actually in the um in the descriptions of those videos or in the captions of those videos. We'll get it down. Yeah, but we will absolutely get that out because that there the huge power is in that prompt. So um I don't want people to have to go back, pause, uh, write down three words, pause, start again. So we will definitely get that out. Use that prompt. Uh please share with us. Like, is this helpful? If it is helpful, share it with somebody else. This is not something that we created, right? Somebody shared it with me. It was a like lightning bolt for me that was like, why have I not been doing this? So we're sharing it with you all. I mean, that's our whole goal here, right? Just to help people build big businesses and share stuff that we've learned along the way. Uh, so I love it. Please use it. You know, remember when ChatGPT remembers your brand voice DNA, every message just becomes a mirror of your identity. So that's what you're trying to do. You're not to create a false likelihood or a not a false false uh brand or like this. I want to make this point too. It's like people think, oh, ChatGPT is just like now creating this like robotic version of you and it's not genuine. No, it's just helping you refine what you really want. Absolutely. What you really want people. So, like if you really take the time to go through the questions that it asks and really think about those answers, the better your input on that, the better the actual brand DNA is going to reflect what you want.

Lacey: 14:13

The more genuine it will be.

Chad: 14:14

It will be genuine to you. So uh it is a hundred percent genuine. It this exercise uh will should blow you away, and you can use it every single day, like literally every few minutes of every day. Yeah, I think we leave it there. I do. Yeah, um, as you guys know, we're gonna be coming back with more chat what not what, because I'm gonna have to say the F-word, WTF Chat GPT episodes. Uh if there's anything you guys want to learn about Chat GPT, please reach out to us. Uh but we got tons of stuff queued up for this. Yeah. See you soon. Thanks, guys.